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Content Marketing and Writing Tips for Great Success

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Content writing is something crucial nowadays if we wish our business to be successful. Granted, while traditional marketing (billboards, flyers, newspaper ads) are still used, most of the information nowadays is found online. Today’s generation demands the Internet, so we just have to get in with the flow.

Still, for our campaigns to keep being successful, we need to ensure that the content provided is of the highest quality as possible. Writing is not easy – particularly for the purpose of marketing. Regardless if you write the content yourself or go to professionals such as Trust My Paper and say “I need someone to write a paper for me”, there are some things that you might want to keep in mind.

Here is how you can tackle content marketing and writing like a boss.

  • Conduct Effective Research

The more extensive your research is on a particular topic, the more effective the content will be in attracting the customers. People want data, statistics, metrics, and things like that; it will offer credibility and the certainty that your product or service is actually reliable.

Plus, the more time you take to research, the more value your content will have for your clients. Since your text will have all the information that they need, they will be less tempted to go someplace else looking for content. The more information they get out of you, the higher your chances are of you “snatching” a new client.

  • Write a Catchy Headline

How many times have you clicked on an article simply because it had an interesting title – and you wanted to know more? You may not even know whether the content would only target that idea or not – but you still wanted to know more. To read the rest of the text.

This is what content marketing is all about. You have to create a headline that will stir an emotion, spark some interest. You don’t want a headline that will make the potential customer scroll down in boredom. Weave some guesswork or add a shocking statement. If it hooks your reader right away, then you will certainly have more views.

  • Start with a Hook

For an average of three seconds, the potential customer will be attracted to the headline. After that, they’ll move to the first sentence of the text. If the first sentence does not grab their attention, they’ll abandon the text as easily as they got on it.

This is why you need to start with a hook that will grab their attention. Make an important statement or talk about something that will lead them straight to your point. If they’re hooked from the very beginning, the chances are high that they will stick with you to the end.

  • Have a Unique Voice

When you are defining a company or a brand, you also need to define its voice. It’s one of the first things that you should focus on when starting up. And as you advance and your company is getting bigger, you need to ensure that you keep that voice.

The voice of your published content should be unique to the personality of your company. Align the tone to the business that you are in, and make sure that you are consistent. If you have one tone now and another one the next week, you may lose the trust of your clients – and they might start looking elsewhere for more reliable providers.

  • Use Proper SEO

Optimizing your content is crucial if you actually want your post to be found. You may have the best information out there – but if Google can’t “see it,” it’s a waste of good content.

The best SEO practices involve the use of keywords, backlinks, video content, and even images. You may also try to optimize your digital content by writing short paragraphs and creating short bulleted lists. This will deem your website as “readable,” and Google (or any other search engine) will push it towards the top of the search engine.

  • Edit the Content

Even the best content writer can make mistakes at some point. They may get excited with an idea and write it longer than it should be. Or they may mistype a word, resulting in something utterly embarrassing. They won’t notice these mistakes – but the client certainly will.

This is why you need to proofread and edit your first draft all the time – twice, preferably. And when you finish editing it yourself, ask someone else to read it as well. In an ideal world, we would all have hired editors that will help us polish our content – or at least someone we collaborate with on a regular basis. It’s the best way to ensure that your content is readable to everyone – not just to you.

Content marketing and writing involve an eye for detail. However, once you learn the basics, it should be easy for you to attract new clients to your business.

The Success of Organization Lies in Their Corporate Culture

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The success of every organization lies entirely in their culture and corporate organization, as such, clearly distinct one organization from the other. Culture and corporate organization are critical aspects, which work to influence the management style that an organization choses. Ideally, not every management style works for every organization, and thus, the choice of management style made by a particular organization depends on what values the organization has, and the achievements it seeks to make. Considering the current situation at Zappos, Tony Hsieh, the CEO, develops a unique culture and management style for the company. According to his understanding of the organization and previous experience in his role as CEO, it is evidently clear that he believes Zappos needs a different approach to management and application of strategies.

From critical analysis, I think the particular management style established by Hsieh to Zappos is not the most appropriate for the situation. Companies need critical organization procedures, and whenever there is need in effecting change, it should be done systematically, while equally providing opportunities for the other employees to bring in their contributions on how best they understand the circumstances. However, in the case of Hsieh, it all seems as though his ideologies and opinions must be applied regardless of the circumstances. To me, that is similar to dictatorship, and, therefore, not the best management style for an organization such as Zappos.

Holacracy is the change of management, whereby the managerial hierarchy is eliminated and power distributed on a vertical perspective. Additionally, ‘teal’ is in reference to a set standard in which all activities of the organization are derived from within: developing a own regulatory and organizational strategy.

The Power of SJW

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The odds are you’ve already heard of the term social justice warrior (SJW). But what does it actually entail? What makes a person be a social justice warrior? Where does this term derive from and what does it stand for? These are all legit questions we’d like to talk about in today’s article.

social media warriors

Introducing Social Justice Warriors

Social justice warrior or SJW is a label or term utilized for describing groups of individuals that use social media and the internet for propagating certain values and principles. This term has actually been so widely used recently, that it was added to Oxford Dictionary back in 2015. This phenomenon appeared in the internet and it also demonstrates a connection between social media and critical thinking (How often do you question things?)

Originally, social justice is a term that has been around since 1840s. The last word – namely warrior, has only been added in the 1990s. At that moment, the label didn’t have a negative connotation. Nevertheless, over the course of time, it has become associated with obsessive online behavior, as opposed to being synonymous with activism in the non-digital world.
Therefore, at the time being, its connotation relies solely on intent and interpretation than on something specific, let alone useful.

What Is Social Justice?
In order to better understand this movement, you should be acquainted with the initial meaning of the term social justice. Essentially, this term originates from Catholic texts, and it actually entails the distribution of advantages and disadvantages to the members of a society. Thereupon, we could argue that social justice promotes the idea that each member of the society should benefit from equal political rights, opportunities, and distribution of wealth and privilege.
We could divide the issues covered by SJWs into two major categories. That is to say, activists focus on the many ways in which people are treated unequally due to their age, sex, gender, race, immigration status, disability or sexual orientation. Additionally, many activists concentrate on the ways in which government policies affect people, restricting their access to education, amongst other things.
With that in mind, what harm do social justice warriors do – considering that they promote equality?

Social Justice Warriors Stifle Free Speech
The truth is that the phenomenon of social justice warriors has influenced almost every aspect of modern life – social media being the most affected. The primary problem is that anyone who doesn’t fully agree with a social justice warrior will imminently be labeled as a right-winger, even if, in fact, they might have progressive viewpoints.
It can be difficult to express your viewpoints on the internet, especially nowadays. Inevitably, you are bound to be labeled as a closed-minded conservative or a social justice warrior. Even if you might want to navigate nuancing positions between the two, you are bound to be wrongfully accused from both parts.
Evidently, the access to free speech is of paramount importance especially when it comes to controversial topics. Therefore, nobody is indebted to agree with what is being said. Nonetheless, this very foundation of a democratic society is prone to be torn to pieces due to the fact that many of these activists are incapable of separating their prejudices from the system in which they live.

What Behaviors Do Social Justice Warriors Employ?
As pointed beforehand, the original connotation of the term social justice warrior was positive, in the sense that this implied fighting for a good cause. Still, the negative connotation surfaced when certain people started engaging in social justice debates for inauthentic reasons or for self-serving. That is to say, most social justice warriors pretend to hold strong principles, when, in fact, this is far from the truth.
Therefore, the main problem with these activists is that that they are hypocrites.
Hence, rarely do these social justice warriors manage to make any significant changes in the areas in which they supposedly fight. Is there any social justice warrior that has made notable improvements in terms of equality? Unfortunately, the answer is negative. As a matter of fact, the eruption of social justice warriors has made it perfectly acceptable to attack or hurt anyone else that doesn’t agree with their ideology.
Aside from that, even if social justice warriors propagate equality, they do this in a negative manner. To be more specific, as opposed to wanting women to be equal to men, activists blame white men for everything wrongful in life, calling them rapists, children molesters, among other shameful things.
Concurrently, instead of promoting race equality, activists seem to want white people to be enslaved, cheering the murder of innocent police, assuming that the police are anti-black.

Final Thoughts
Without a doubt, this is a controversial and complex topic. However, the main reason why we could argue that social justice warriors have a negative impact on our society is because they aim at deliberately stifling other people’s right to free speech. Most notably, though, the most disturbing aspect is that these activists hardly do anything for the things they supposedly fight for.