KIMIKA HUDSON

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The Success of Organization Lies in Their Corporate Culture

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The success of every organization lies entirely in their culture and corporate organization, as such, clearly distinct one organization from the other. Culture and corporate organization are critical aspects, which work to influence the management style that an organization choses. Ideally, not every management style works for every organization, and thus, the choice of management style made by a particular organization depends on what values the organization has, and the achievements it seeks to make. Considering the current situation at Zappos, Tony Hsieh, the CEO, develops a unique culture and management style for the company. According to his understanding of the organization and previous experience in his role as CEO, it is evidently clear that he believes Zappos needs a different approach to management and application of strategies.

From critical analysis, I think the particular management style established by Hsieh to Zappos is not the most appropriate for the situation. Companies need critical organization procedures, and whenever there is need in effecting change, it should be done systematically, while equally providing opportunities for the other employees to bring in their contributions on how best they understand the circumstances. However, in the case of Hsieh, it all seems as though his ideologies and opinions must be applied regardless of the circumstances. To me, that is similar to dictatorship, and, therefore, not the best management style for an organization such as Zappos.

Holacracy is the change of management, whereby the managerial hierarchy is eliminated and power distributed on a vertical perspective. Additionally, ‘teal’ is in reference to a set standard in which all activities of the organization are derived from within: developing a own regulatory and organizational strategy.

The Power of SJW

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The odds are you’ve already heard of the term social justice warrior (SJW). But what does it actually entail? What makes a person be a social justice warrior? Where does this term derive from and what does it stand for? These are all legit questions we’d like to talk about in today’s article.

social media warriors

Introducing Social Justice Warriors

Social justice warrior or SJW is a label or term utilized for describing groups of individuals that use social media and the internet for propagating certain values and principles. This term has actually been so widely used recently, that it was added to Oxford Dictionary back in 2015. This phenomenon appeared in the internet and it also demonstrates a connection between social media and critical thinking (How often do you question things?)

Originally, social justice is a term that has been around since 1840s. The last word – namely warrior, has only been added in the 1990s. At that moment, the label didn’t have a negative connotation. Nevertheless, over the course of time, it has become associated with obsessive online behavior, as opposed to being synonymous with activism in the non-digital world.
Therefore, at the time being, its connotation relies solely on intent and interpretation than on something specific, let alone useful.

What Is Social Justice?
In order to better understand this movement, you should be acquainted with the initial meaning of the term social justice. Essentially, this term originates from Catholic texts, and it actually entails the distribution of advantages and disadvantages to the members of a society. Thereupon, we could argue that social justice promotes the idea that each member of the society should benefit from equal political rights, opportunities, and distribution of wealth and privilege.
We could divide the issues covered by SJWs into two major categories. That is to say, activists focus on the many ways in which people are treated unequally due to their age, sex, gender, race, immigration status, disability or sexual orientation. Additionally, many activists concentrate on the ways in which government policies affect people, restricting their access to education, amongst other things.
With that in mind, what harm do social justice warriors do – considering that they promote equality?

Social Justice Warriors Stifle Free Speech
The truth is that the phenomenon of social justice warriors has influenced almost every aspect of modern life – social media being the most affected. The primary problem is that anyone who doesn’t fully agree with a social justice warrior will imminently be labeled as a right-winger, even if, in fact, they might have progressive viewpoints.
It can be difficult to express your viewpoints on the internet, especially nowadays. Inevitably, you are bound to be labeled as a closed-minded conservative or a social justice warrior. Even if you might want to navigate nuancing positions between the two, you are bound to be wrongfully accused from both parts.
Evidently, the access to free speech is of paramount importance especially when it comes to controversial topics. Therefore, nobody is indebted to agree with what is being said. Nonetheless, this very foundation of a democratic society is prone to be torn to pieces due to the fact that many of these activists are incapable of separating their prejudices from the system in which they live.

What Behaviors Do Social Justice Warriors Employ?
As pointed beforehand, the original connotation of the term social justice warrior was positive, in the sense that this implied fighting for a good cause. Still, the negative connotation surfaced when certain people started engaging in social justice debates for inauthentic reasons or for self-serving. That is to say, most social justice warriors pretend to hold strong principles, when, in fact, this is far from the truth.
Therefore, the main problem with these activists is that that they are hypocrites.
Hence, rarely do these social justice warriors manage to make any significant changes in the areas in which they supposedly fight. Is there any social justice warrior that has made notable improvements in terms of equality? Unfortunately, the answer is negative. As a matter of fact, the eruption of social justice warriors has made it perfectly acceptable to attack or hurt anyone else that doesn’t agree with their ideology.
Aside from that, even if social justice warriors propagate equality, they do this in a negative manner. To be more specific, as opposed to wanting women to be equal to men, activists blame white men for everything wrongful in life, calling them rapists, children molesters, among other shameful things.
Concurrently, instead of promoting race equality, activists seem to want white people to be enslaved, cheering the murder of innocent police, assuming that the police are anti-black.

Final Thoughts
Without a doubt, this is a controversial and complex topic. However, the main reason why we could argue that social justice warriors have a negative impact on our society is because they aim at deliberately stifling other people’s right to free speech. Most notably, though, the most disturbing aspect is that these activists hardly do anything for the things they supposedly fight for.

The Importance of Changing and Branding of Company Name

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branding

Iheart media is big radio company in the United state of America with 850 AM and FM radio station. The owner of the business decides to change the name of the name of the radio station to I heart media due to the facts that its radio company online network that allows individual listening to the likes of Ryan Seacrest and Rush Limbaugh use the internet. The clear channel is a throwback this is a unique name that distinguishes from the other Radio station. The owner of the station changes the name of the company to heart media after they face stiff competition from streaming music rival online, as well as competition from satellite radio on which people uses the internet.

The owner of the company also changes the name because the radio station has lost popularity from the fans due to the facts that the firm carried a massive debt since the leveraged takeover for the last six years ago, also with long-term debt of $20 billion. Debt Becomes a significant threat that the company face. After the company realizes a lot of loss of $606.9 million, compared with the loss of $424.5 million in 2012 change to private.

The new branding of the company was to meet the competition and to reshape the perception of the firm towards for the digital age. The reshape of the company was to win and to overcome competition from digital newcomers like Pandora and specify. The branding also prepares the heart radio to conquer and win award show and multiple live events. This includes the annual iHeartRadio Music Festival, that was ready to perform at Las Vegas
IHeart radio firm had an advantage over other local station this is because their music listened to trough website and social media channels this made iheartRadio precious and recognized as the best radio station in the USA.

Must Watch Tips for the Best Photoshoot!!!

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Has this ever happened to you?

You have the perfect outfit on and you ready to take those website photos you’ve spent days envisioning. But then the photographer holds that darn camera up and you freeze.

Every pose feels awkward, which causes you to worry that all these images are going to look terrible…and that only makes things worse.

How did this happen? Because you didn’t hear this advice I am going to share with you right now.

It’s photoshoot advice I learned in this interview with the highly rated photographer Kamron Kahn.

“Have a conversation”

When you have conversations with your photographer both before and during the photoshoot you will have the best experience and the best looking photos you can imagine.

Watch this episode of BrandTV to see how this works, plus:

  • Get behind the scenes footage of an actual photoshoot
  • How to be natural getting your photos taken
  • What is the place to get your photos taken
  • The number #1 thing you should know before a photoshoot

 

5 Must-Have Features on Your Website Homepage

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Happy Valentine’s Day!

Hope that you are feeling the love today, and it does not have to be for another person it could also just be for yourself.

I was racking my brain last weekend about today’s episode of BrandTV. I was going to talk about running a business while being in a relationship, but it didn’t feel right.

So I spent hours on the web just thinking of topic ideas and then I stumbled upon some pretty amazing websites by female entrepreneurs, and it was like love at first site!

your website should be something that you and your audience love so what better way to celebrate Valentine’s Day then to talk about creating a lovable website.

In this episode of BrandTV, I teach you the 5 features that must be on your homepage to make sure it resonates with your audience and generates leads. A few entrepreneurs, also, were gracious enough to let me feature their website, so I also show you some example websites. And to spice things up a bit I may or may not have done a music video to sing about my love of websites ;)

5 Features

  1. Deliver a clear message
  2. Make an emotional connection
  3. Present your brand
  4. Call people to action
  5. Designed for the user experience

Don’t forget to share your website in the comments section and let me know which feature you are going to improve on your website!

Do you know your Brand Style? Take the Brand Style Quiz to find out!

How to Attract Your Ideal Client with these 3 Strategies

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So I went to Sephora interested in trying on some new beauty products because I am a total NOOB when it comes to all things beauty, and needed guidance on beauty product purchases. Well you know when you go in a store and all the sales associates are asking you if they can help you or “is there anything you are looking for in particular today?” Well this not only makes me feel sold to but also overwhelmed. I politely thanked them, said I was not interested, browsed a little, and then walked out.

I knew I wanted to buy some new products but there were so many sales associates in the store so I did not know who I wanted to turn to for help.

COACH LOVE AT FIRST SIGHT
So after walking around the mall and eating horrible food court food I went back into Sephora. The process happened all over again – a ton of sales associates approached me and I politely declined assistance. For about 5 minutes, I walked around the store and glanced at different products, then like a Hollywood love story a sales associate caught my eye.

3 WAYS MY COACH ATTRACTED ME AS A CLIENT
She was wearing the same uniform as everyone else but there were a few things about her I was drawn to. The first was the way she did her makeup it truly reflected her outer beauty because it was not over the top and had a hint of her style also her shoes they were a cool looking pair of flats with bold colors and patterns. I started to lurk around her like a stalker because she was helping another customer. This is when I identified the third characteristic, the way she helped her customer. I observed that unlike the other sales associates that were just showing people products she was having a conversation with her customer and asking them what they want to look and feel like with a certain beauty product. It was like she was holding a coaching session. And that was when I saw the fourth thing that drew me to her – her personality. Her personality was in the way she carried herself, her clothes, her hair, and even how she talked. All these things were branding but she did not know she was doing it.

I patiently waited 15 minutes until she finished with her other customer. As soon as they parted, dove between her and a pack of teenage girls dressed like Miley Cyrus to make sure I was next. I was victorious. Working with Britany was worth the wait, she taught me so much about how to evaluate makeup for my skin type. Not only did I purchase a good amount of product that day but she is now my go to person anytime I go to buy beauty products.

THE BRANDING TIPS BREAKDOWN

So lets review again how she gained my trust and my business:
1. Judge a Book By its Cover: We as humans are visually oriented, which means that before we commit to anything, be it time or money, we look at the presentation and how appealing it is to us. Let’s face it your brand will be judged on appearance because in this digital age that is the first thing people encounter. So to ensure that people do not discount you because your appearance looks janky work on creating a clean cohesive brand identity that reflects your awesomeness.

2. Personality: Even though Brittany was wearing the same uniform as everyone else and selling the same type of products as the other associates her personality made her stand out as welcoming and nurturing. It is so important that you be yourself and let your personality shine across all your points of interaction with your audience.

3. Approach/Promise: Once I went past the superficial and actually got to witness and experience the way Brittany helped people I trusted her and knew that she would fulfill her promise in whatever she offered. The value of your brand is really measured by how well you fulfill your promise because it shows your audience how trustworthy you are and if they can consistently depend on you to solve their needs and desires.

So as you go through re-branding your business remember these tips so that you can stand out from the sea of other coaches in your field.

What to Wear for a Photoshoot?

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If you ever prepped for a photo shoot/branded video shoot or have one coming up the first question asked is “What should I wear?”

Even on social media I frequently see the question: I have a photo shoot coming up but I do not know what to wear…HELP!

This is a great and important question because the clothing you wear in a photo-shoot or a promo video says a lot about you and you want to make sure you are showing your true self.

For this episode of BrandTV I had this whole intro planned to Beyonce’s Freakcum Dress but after watching the raw videos my voice was way too froggy. So sadly this episode does not have my usual intro’s but don’t worry I have something planned for next week ;)

To help you prep for your next shoot I am joined by online personal stylist Daniela Guido owner of SilverLining (silverliningstylist.com) someone that I absolutely adore.

Growing up in Brazil, Daniela’s favorite thing to do was to help her grandmother design and tailor beautiful clothes for her family. As a result, she developed a loving and healthy relationship with fashion. And now, she works with clients from all over the world to dress their best and have fun with their style.

Watch the episode here

Once you have your amazing photos from your photo-shoot or video shoot how are you going to present them on your website or in any of your marketing? How are you going to add effective design elements to them so that they present your message and personality? Well these are just a few of the topics I cover in Ontrepreneur School.

Not only do I show you how to easily build your website without paying thousands of dollars for a web developer or web designer but I also teach you how to turn your personality into a marketable brand that grows your audience.

ENROLL HERE

Enrollment officially closes Saturday, February 28th, however as soon as all 20 seats are filled (which may be sooner then Saturday) the doors will close and the next enrollment won’t be until the Summer.

If you are a purpose driven women with an amazing gift to share with the world then join Ontrepreneur School today so that you no longer have to put your dreams on hold!