KIMIKA HUDSON

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How to Share Your Personal Life in Your Brand

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Happy Early New Year Brand Star

I hope that as this year comes to a close, you are able to get all the things you wanted to get accomplished this year completed so you can start fresh next year.

I have so many stories to share with you all involving lessons that have helped me in my business and my life, and I know they can help you too.

Many business owners struggle with sharing in their business, and while they can easily promote their business to their audience, they do not know how to project their personality through their message.

Have you ever had this issue when writing a blog/newsletter, a social media post, or putting together a video?

When you only promote in your business, it can be a turn off to people. They no longer feel like they are connecting with an individual, but rather to a corporate machine – and you are definitely not that.

In today’s episode of BrandTV, I provide you with a strategy to help you choose stories from your personal life that you can share to promote your business.

How to accomplish your 2015 Business Goals!

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How has your new year been so far? What wins have you already scored?

The new year is the time to set goals and aspire through your resolutions. I myself have set a ton of goals for this year and have the “challenge accepted” attitude to get them done.

But as you know, it is so easy to fall short on your New Year goals because life happens.

You probably set some awesome goals for your business and your brand that is going to propel your business even further.

So to ensure that you accomplish those goals I share the three common branding goals people set in the new year and provide some strategies to achieve those goals.

Here’s How Being Mediocre Can Hurt Your Business

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Do you think of yourself as Mediocre? As an entrepreneur you are already a step up from the average population but when you look around the entrepreneur pool do you feel unexceptional or ordinary?

When I started my branding business I realized there are a ton of people in this industry and a lot of us have similar offerings BUT what sets us apart is the why behind what we do, the how behind what we do, and who we are.

What hurts business owners in any field is being mediocre. It is not enough to just offer something to the world because there are probably thousands of other people offering it making it easy to get lost in the sea of mediocrity.

More than ever as an online business owner it is so important that as Madonna said you Express Yourself that you be real and be you in your business.

In this episode of BrandTV I reveal why Lady Gaga is Forbes Richest Women in the Music Industry and it is not because she can sing because there are a lot equally talented female artist out there. So whether you are a fan of Lady Gaga (aka a little monster) or not there is a lesson you can learn from her success.

What Beyonce Taught Me About Confidence in Business

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Do you ever wake up feeling crappy about yourself and your situation?

Let me be frank, do you feel like you just suck and you have zero confidence in anything you do?

Well I felt like that for a solid month! When I took the leap and really started to pursue my interest, which led me to entrepreneurship, I had so much doubt. I questioned everything I did, and when I put something out there I would throw Pity Parties about all the mistakes I made. It is so easy to fall into uncertainty and skepticism as an entrepreneur because everything comes from you so it is not just business – it’s personal. The thing you have to remember  is that you are doing something you love and you are daring to be extraordinary, which means you are already winning at life. When I lacked trust in myself I would need a serious boost of confidence to get me back in the game, so in this episode of BrandTV I share with you the 3 lessons Beyonce taught me about confidence.

Remember these 3 Lessons

1. Have an Affirmation Mantra

2. Hone your Skills

3. Let Go of Green Pearls

Bonus way to boost your confidence is to plan ahead and that is why I created a 2015 Digital Day Planner to help you succeed in your business.

Free Branding Workshop

If you liked this video and benefited from its content then you are going to love the Brand Shop, a free video series that will help you build the foundation of your brand. By the end of the workshop you will have the tools and the know-how to grow your audience and your business.

How to name your Business, Product, or Service

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Did you know I was in the hair industry?

Yep I owned a business called Curly Hair School where I taught women how to grow healthy curly hair. This was back when I had a huge afro (see picture here)

Did you also know that before launching that business I spent two months just trying to come up with the name?

Two friggin months (I too look back and question my sanity).

The first month I was coming up with all kinds of quirky names like The Hair Plan and spending a good amount of money on domain names (PS be ware of buying domains names like candy – it’s addictive).

The last week of the second month I actually did something effective. I researched the keywords people were searching for when they googled anything on hair care, and sure enough Curly Hair was one of the top results, which is how the name Curly Hair School was selected.

When I was coming up with the name for my branding business I nearly made the same mistake of loosing time trying to come up with a clever name for my business. I ended up with Kimika Hudson and learned that is was the smartest decision I ever made.

It is very easy to get stuck on what I call the Name Game (naming your business or naming your product) because you want the perfect name that represents you. But taking a lot of time trying to find that unique or clever name may not be the best idea.In this episode of BrandTV, I am joined by Susie Romans, online business coach and marketing consultant, who provides some strategies and tips for naming your next program, product, or service.

We also share a few business names and product names to give you examples on how to come up with your business name.

Susie Romans is ruling her digital empire as an online business coach and marketing consultant. With a personal blog that has reached 4.6 Million web visitors, with no advertising, she is redefining what’s possible as a work at home mom and CEO of a thriving business.

Free Branding Workshop

If you liked this video and benefited from its content then you are going to love the Brand Shop, a free video series that will help you build the foundation of your brand. By the end of the workshop you will have the tools and the know-how to grow your audience and your business.