Content writing is something crucial nowadays if we wish our business to be successful. Granted, while traditional marketing (billboards, flyers, newspaper ads) are still used, most of the information nowadays is found online. Today’s generation demands the Internet, so we just have to get in with the flow.
Still, for our campaigns to keep being successful, we need to ensure that the content provided is of the highest quality as possible. Writing is not easy – particularly for the purpose of marketing. Regardless if you write the content yourself or go to professionals such as Trust My Paper and say “I need someone to write a paper for me”, there are some things that you might want to keep in mind.
Here is how you can tackle content marketing and writing like a boss.
- Conduct Effective Research
The more extensive your research is on a particular topic, the more effective the content will be in attracting the customers. People want data, statistics, metrics, and things like that; it will offer credibility and the certainty that your product or service is actually reliable.
Plus, the more time you take to research, the more value your content will have for your clients. Since your text will have all the information that they need, they will be less tempted to go someplace else looking for content. The more information they get out of you, the higher your chances are of you “snatching” a new client.
- Write a Catchy Headline
How many times have you clicked on an article simply because it had an interesting title – and you wanted to know more? You may not even know whether the content would only target that idea or not – but you still wanted to know more. To read the rest of the text.
This is what content marketing is all about. You have to create a headline that will stir an emotion, spark some interest. You don’t want a headline that will make the potential customer scroll down in boredom. Weave some guesswork or add a shocking statement. If it hooks your reader right away, then you will certainly have more views.
- Start with a Hook
For an average of three seconds, the potential customer will be attracted to the headline. After that, they’ll move to the first sentence of the text. If the first sentence does not grab their attention, they’ll abandon the text as easily as they got on it.
This is why you need to start with a hook that will grab their attention. Make an important statement or talk about something that will lead them straight to your point. If they’re hooked from the very beginning, the chances are high that they will stick with you to the end.
- Have a Unique Voice
When you are defining a company or a brand, you also need to define its voice. It’s one of the first things that you should focus on when starting up. And as you advance and your company is getting bigger, you need to ensure that you keep that voice.
The voice of your published content should be unique to the personality of your company. Align the tone to the business that you are in, and make sure that you are consistent. If you have one tone now and another one the next week, you may lose the trust of your clients – and they might start looking elsewhere for more reliable providers.
- Use Proper SEO
Optimizing your content is crucial if you actually want your post to be found. You may have the best information out there – but if Google can’t “see it,” it’s a waste of good content.
The best SEO practices involve the use of keywords, backlinks, video content, and even images. You may also try to optimize your digital content by writing short paragraphs and creating short bulleted lists. This will deem your website as “readable,” and Google (or any other search engine) will push it towards the top of the search engine.
- Edit the Content
Even the best content writer can make mistakes at some point. They may get excited with an idea and write it longer than it should be. Or they may mistype a word, resulting in something utterly embarrassing. They won’t notice these mistakes – but the client certainly will.
This is why you need to proofread and edit your first draft all the time – twice, preferably. And when you finish editing it yourself, ask someone else to read it as well. In an ideal world, we would all have hired editors that will help us polish our content – or at least someone we collaborate with on a regular basis. It’s the best way to ensure that your content is readable to everyone – not just to you.
Content marketing and writing involve an eye for detail. However, once you learn the basics, it should be easy for you to attract new clients to your business.