Globalization has most certainly changed the marketing trends. Mobile marketing is becoming a vast and rampantly growing marketing technique. It has become one of the best methods to promote and push brands by creating mass awareness.
The strengths of mobile marketing include:
The market share reached is very huge. There is very high penetration of cellular use compared to any other electronic device. Therefore, the marketers can reach a pretty wide potential clientele, both locally and internationally.
Mobile phones, being easily portable, allows the target market to receive information any time, any place, around the world. They do not have to be physically present to acquire information about a product.
It can help build a customer database. Once customers opt in to receive an advertisement, you can use the information for loyalty marketing and customer retention. Therefore keeping constant base with the already existing customers.
More than 90% of the world’s population use mobile phones. More than 70% of this, is on their phone more than three-quarters of a day. Consequently, the response rate to information dispensed through the mobile phones is much higher than any other advertising technique used. This includes: emails, magazines and billboards, just to name a few. Messages and alerts sent to mobile phones are more likely to be read as well.
Mobile marketing can help generate buzz about your products/services because the offers will reach consumers while they are actively shopping, socializing, and making buying decisions about what to purchase and what not to purchase.
Mobile phones are personal. Advertisements and message alerts sent via the phone make the customer feel engaged in the marketing. Personalization and interaction between the customer and seller is crucial. It creates a good rapport. The invention of direct messaging “DM” allows direct interaction and bonding. Creates a sense of immediacy and interactivity.
It is simpler and less expensive to draw out content and advertise via the mobile phone. The text messages, images and videos are not complicated to make, nor do they require a lot of expertise and huge budgets. Apart from being effective, mobile marketing strategies are a lot cheaper than any other traditional means of advertising or marketing a brand, and this is both on the side of the marketer and the consumer. Additionally, this marketing strategy is easy enough for any age group to engage in and understand. Mobile Marketing is a streamlined adaptation of traditional e-Marketing.
It makes it easier to purchase goods with the aid of mobile banking and other mobile payment methods such as M-Pesa in Kenya. It increases purchases since the consumer can buy at the spot. It has also enhanced online shopping, with the ease of safe and secure mobile payments.
It makes communication with the existing and potential clients easy.
It also makes it easy to track consumer response data. For example through microblogging features like twitter that help track consumers’ changes in tastes, preferences and other trends. In addition to their product reviews. Feedback evaluation is much easier and thus the marketers are able to correct mistakes and increase productivity. This in turn ensures that the customers’ needs are adequately met.
Since mobile content can be easily shared among users, mobile marketing can have huge viral benefits. Users invariably share good information and offers with their friends and family, so companies get a lot more exposure with no extra effort.
Mobile marketing is an inevitable revolution to the new era of tech-savvy individuals.