Uncategorized

Just like all other social media platforms, engaging with your followers is crucial. There are various ways you can do this on Twitter, like liking and retweeting mentions from followers, replying to direct messages, posting brand-relevant UGC, or asking followers to respond to Twitter polls. If you’ve created accurate, relevant social media personas, the way you interact with your followers will likely entice them to continue following and engaging with your account.

How To Use Twitter for Beginners

Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others.

Unlike other social media platforms, Twitter is often where breaking news is shared by individual users, rather than notable businesses. Users take to their personal accounts and tweet about their experiences, like when a 5.9 earthquake struck Virginia in 2011. It was first reported by individuals on Twitter who sent out 40,000 tweets related to the incident, all in less than a minute.

He didn’t meet their 18 million retweet requirement, but they granted his request after achieving 3 million. Wilkerson has since used his Twitter experiment as an example of social sharing engagement for his marketing course. Others have since used this format, like this user, who asked The New York Mets to let her take prom photos on their baseball field if she reached 500,000 retweets.

Considering that Twitter has significant power in influencing trends and generating engagement, some brands have taken to the platform as a means of social media marketing. If you’re just starting on Twitter, this post will outline how to use its essential features and go over best-practices for marketers using the app.

Twitter Tips for Beginners

All social media platforms have site-specific etiquette and best practices that marketers should know. Let’s look at eight tips for Twitter beginners to use when adopting the platform into their marketing strategy.

Understand Twitter Language

Featured Resource: How to Use Twitter for Business

Hashtags

Hashtags, written as a pound symbol (#) followed by a specific word or phrase, are keywords on Twitter that are used to incite discussion. #food is an example of a hashtag that is commonly used on Twitter, and all tweets that use the #food hashtags are aggregated together. Hashtags can often go viral, and users around the world put them within their own tweets to add their opinions into discussions and engage with topics that they care about.

They are also a valuable marketing tool for generating exposure, as any Twitter user who views and searches through a hashtag may come across the tweets you’ve made. Tweets with hashtags also get 100% more engagement. Hashtags can be added to tweets with videos, photos, gifs, and links.

Handle

A Twitter handle is not to be confused with your Twitter profile name, which is the name of your Twitter account. For example, if you’re using Twitter for a personal account, your name is Sam Cruz, your profile name could be Sam Cruz while your handle might be @redtomato. Twitter handles can be unique, whereas everyone in the world named Sam Cruz can set that as their profile name.

Handles are essential for marketing, as they aid in brand recognition when they’re related to your business. For instance, say you run the Twitter profile for a pants business called Reds. If your Twitter handle is @pantsbusiness, nobody will be able to pick you out from the crowd of other pants businesses on the platform.

Retweets

Retweet, sometimes written as RT, is how people share content on Twitter. If someone tweets something you like, you’d click the retweet button (shown below) to share the Tweet onto your own Twitter feed. The content you RT is visible to your followers and also displayed in your Twitter profile.

When you generate a following on Twitter, using the RT button to share tweets where your followers mention you and how much they love your business is a valuable strategy for building brand authority, as social media users value user-generated content (UGC). In fact, consumers trust UGC 9.8x more than influencer content or paid advertisements.

Mentions

You’ll get a notification every time someone mentions you, and these tweets are displayed in the Notifications tab on the Twitter website and mobile app. You can navigate to your mentions by clicking the bell icon.

Mentions are beneficial to marketing as they make it easier to find and interact with followers who have specifically used your handle in their tweets. You can also mention other users within your own Tweets, which helps in generating engagement.

Create a Twitter Marketing Strategy

Like every social media platform, you need to create a site-specific marketing strategy. It doesn’t have to be too different from your overall business marketing strategy, as you’ll carry over elements like your buyer personas. These are the representations of your target audience that you’ll translate into social media target audiences, which will help you identify the customers most likely to interact with you on the platform.

Plan Out Your Twitter Strategy with HubSpot’s Free Social Media Content Calendar

Decide What You’ll Tweet

After you’ve created your marketing strategy, you’ll need to decide how you’ll execute that plan with your tweets. Other businesses on Twitter use their accounts to incite brand discussions, create advertisements, or as a means of customer support.

The image below depicts a Twitter customer support interaction between Comcast, an internet and cable service provider, and an interested customer. Around 59% of global social media users have a of brands that respond to customer service questions on social media, so it is a valuable Twitter strategy to consider.

The social media target audiences you’ve outlined within your marketing strategy will help you identify how you should use your Twitter account. When you understand your followers, you’ll know what type of content they prefer and what you should be tweeting.

For example, if you’re a clothing company, maybe you’re famous for launching exclusive products that your customers need to wait in line for. You know they’re likely excited by this exclusivity, so you can use your account to announce product release dates to get them excited. Here’s an example of Adidas, a design company, using their account to promote a highly anticipated brand collaboration on their Twitter account.

How to write a Twitter thread like a pro (Advice from marketers)

Threads have become popular in recent years as they allow people to tell complete stories, share tips, or offer advice outside the limitations of a single Tweet. These types of posts can get such great engagement, which is why Twitter acquired Threader, a once-popular bot account that combined threads into single articles for users to read. Threader now powers Twitter Blue’s native thread-reading feature, which users can pay for.

If you’re trying to grow your Twitter following or get more engagement on your profile, threads can be an attractive option—especially for people in digital careers such as marketing, content creation, social media, or SEO. That said, putting together a series of Tweets and deciding how you want to structure your thread can be challenging.

What do you even write about? Which Tweet comes next? How do you decide when to end your thread? To answer these questions, we sought advice from a few marketing pros that are known for writing awesome threads. Let’s dive in.

Twitter is a vast landscape with tons of small communities having conversations, debates, hosting Twitter Spaces, and other types of interactions. Breaking into these communities and being seen as credible can be difficult if you’re just starting out. Before even writing threads, you’ll need to decide which topics interest you the most and what you feel most comfortable publicly Tweeting about.

“Get very clear on your singular goal. Ask yourself honestly and specifically: What does success look like for you? Then build a content strategy to support that goal and a set of tactics to support that strategy. Chances are this will mean you’ll need to home in on a niche, stick with 1-2 topics, and write threads that reflect your expertise or growing knowledge.”

Jeremy Moser, Co-founder and CEO of uSERP, agrees with this advice and says that the more you home in on your topics, the more likely Twitter will propagate your content to users in target communities via its algorithm. Now this isn’t to say that you should only Tweet about things in your niche, but establishing your topic expertise and writing about it consistently on Twitter is one of the best ways to amplify your reach.

While a niche helps you build your expertise and find like-minded users on Twitter, you’ll need to actually follow, reply, comment, DM, and use other types of engagement to start building your community. Jeremy says:

“Work on building a smaller audience first. Spend time building a genuine community of like-minded people in your niche. In that community, engage with each other, find new creators, and work on building a following of at least 1,000 people. Why? Before this, the majority of your content will flop, and chances are you haven’t figured out your own voice or style yet.”

Follow creators you admire and engage with their communities. Add value to conversations instead of cookie-cutter responses. Send personalized DMs to creators if you found what they Tweeted about insightful. Be authentic when engaging with others and you’ll find your follower count start to grow.

You have your niche and have found success building a small but engaged community, so now it’s time to find inspiration for thread content. A good place to start is by sourcing ideas from your followers. Amanda says:

If you’re in a digital career, thread ideas that are sure to get some engagement are to post about tips and processes you’ve used that have helped you launch a product, write a book, hit your revenue goals, and other professional milestones your followers could resonate with. Jeremy says:

“I love writing threads about stuff that I’ve genuinely done that has been impactful for me. I don’t write threads that often, maybe 1-2 times a month, and my focus is entirely on what works. Draw from your own experience and ask yourself: what lessons, tactics, strategies, ideas did I learn from this experience that can help others improve on X, Y, Z.”

And your threads don’t always have to be a highlight reel. You can share lessons you learned in times of failure or struggle. This level of candidness shows your followers that you’re human, you make mistakes, and you learn from them.

“When writing threads, open a blank page and spend 20-30 minutes just writing about a topic. Find common themes you can pull together to focus on that topic. For example, rather than just ‘here’s how to do marketing,’ you might talk about copywriting for a website to improve conversions.”

Sources:

https://blog.hubspot.com/marketing/tweet-formulas-to-get-you-started-on-twitter
https://www.zoho.com/social/journal/how-to-write-twitter-threads.html
https://buffer.com/resources/writing-great-tweets-scientific-guide/

Send your letter to your ideal customers with a segmented list from your CRM, which you can seamlessly integrate into your Postalytics account. You can do every step of a letter campaign, including proofing, printing, and postage, online.

How to Mail a Letter

Even in today’s fast-paced world of text messages and instant communication, there are still plenty of reasons to send a traditional letter every once in a while. Thankfully, the entire process is incredibly simple and straightforward, meaning you can focus most of your attention on the contents of the letter itself.

• The weight of the paper. The weight of the envelope should be appropriate for the weight of the paper and any other contents you may be mailing. If your letter is written on heavy cardstock, or you’re including something else such as photos, choose a sturdy envelope that can handle the weight enclosed. [1] X Research source
• The size of the envelope. The envelope’s size should be appropriate for the size of the contents inside. Letters written on standard 8½-by-11-inch paper are typically folded into thirds and mailed in business-size envelopes. Letters written on notecards may be mailed in smaller envelopes. [2] X Research source
• The intent of the letter. If you’re mailing a cover letter, you’ll want to choose a professional-looking, business-size envelope. A personal note may be sent in a colorful, decorative envelope if you wish. [3] X Research source
• The letter’s destination. If you’re mailing a letter overseas, you may want to use a sturdier envelope, since there is a greater chance it could get damaged along the way.

Write your return address. In the top-left corner of the envelope, write your name and address. For ease of postal handling it is better to write your return address on the front of the envelope rather than the back. [7] X Research source You may also use a printed return-address label. Including your address will ensure that the letter comes back to you if for some reason it doesn’t make it to the recipient.

Place the letter in your own mailbox. If you have a mailbox on or near your home, you can place your letter there. Alert your mail carrier of its presence by moving the red flag out of the mailbox. This is usually done by rotating the flag up or by pulling the flag out. The mail carrier knows that if the flag is visible, then there is a letter that needs attention.

You should put it there before the day’s mail is delivered, and be sure to put the “flag” up. This way the carrier will know that you have outgoing mail and stop to pick it up even if s/he doesn’t have mail for you.

No. In most countries, regular sized letters/postcards cost a minimal fee to mail; this fee is represented by a postage stamp, which you can purchase from your local post office. Stamp prices can vary, but if you are sending a domestic letter that weighs under one ounce (this applies to the U.S. only), a letter only requires one stamp to send.

It depends on the weight of the letter and where you are sending it to. Usually, a regular postage stamp will be enough, but if the letter is heavier than usual, or is going to another country, then you will most likely need to buy extra postage.

Check with your country’s postal service for postage rates. Postal regulations and procedures in other countries may vary from those discussed in this article. Check with your local post office for appropriate information.

You Might Also Like

What is Mailform?

Mailform.io is the easiest way to send a letter, document, form or PDF via USPS Mail. The Mailform app exists in the cloud, which means you can access it from any browser, on your desktop or on your mobile device. You do not need to sign up for an account or subscription or anything like that. Just upload a document, enter the addresses, pay and send. We make it really convenient to send physical mail, from the comfort of your home or office. Mailform already has a lot of incredibly useful features for consumers and small businesses that make it a convenient way to send a letter online:

• Multiple Printing Options: With Mailform, you can print in color, black and white, or single or double sided. This gives you the flexibility you need, no matter what you’re looking for.
• Tracking Numbers: Get USPS Tracking numbers for USPS Certified Mail, USPS Priority Mail and USPS Priority Mail Express, and get FedEx Tracking numbers for FedEx Standard Overnight
• Bulk Discounts: As your volume gets bigger, your price per piece automatically gets discounted.
• Bulk Business Mail: Easily send mail to multiple recipients. Perfect for sending demolition notices, abutter’s notices, settlement notices, past due invoices, medical recall letters, and more.
• Multiple Integrations – Quickbooks, Harvest, Xero, Google Doc, Box, Freshbooks, FreeAgent – this is perfect for sending invoices. Mailform automatically imports your invoices or documents from the service of your choice, and makes it super easy to print and mail the relevant ones. Thousands of invoices have been sent using our integrations, and businesses on average recover 52% of the invoices they mail out. : Mobile app for frequent users, available on the Google Play store.
• Multiple Speed Options: USPS Priority Mail Express, USPS Priority Mail, and USPS First Class Mail and USPS Certified Mail. You can tailor your orders to match your cost and speed options. Priority Mail Express is the fastest service we offer, followed by USPS Priority Mail, followed by Certified/First Class mail. To learn more about how our USPS Priority Mail services work, head over to: https://www.mailform.io/lp/usps-priority-mail : Easily get your entire team onto Mailform, under centralized and invoiced billing. Perfect for insurance companies, engineering firms, and other teams who need to send mail together.

How do I send a letter?

There’s no one way to send a letter – there are many ways to send a letter, and how you do it depends on what your letter is about, who the recipient is, your time constraints, your cost constraints, and more. We’ve compiled a handy list of options for you.

• The cheapest way to send a letter is by email (gmail, hotmail and yahoo are free)
• The fastest way to send a letter is by email (gmail, hotmail and yahoo are free, and your recipient will receive the letter instantly)
• The cheapest way to send a letter by snail mail is by heading to the nearest United States Post Office. You wont pay any premium for an online service.
• If you want to send a letter cheaply, but want to skip the line to the post office, you can use a service like Mailform.io
• The fastest way to send a letter by snail mail is via FedEx, using SendOvernightMail.com
• If you want to make sure you get a tracking number, your cheapest option is USPS Certified Mail
• If you want to ensure a human signs for the letter, get a USPS Certified Mail with Return Receipts (this can also be sent via SendOvernightMail)

How to send a letter by email

Step 1: Write the letter. Some tools you could use to write the letter include Microsoft Word, Google Docs, Sublime Text, TextEdit, Evernote (or any notes app) and more.

Step 2: Log into your email and compose a new message. Enter the subject line and the recipient’s email address.

Step 3: Copy and paste in the letter from wherever you wrote it

Step 4: Proofread your message. Make sure it strikes the tone you want (remember, a lot of tone is lost in writing) and check it for spelling or grammatical errors.

Step 5: Hit send!

How to send a letter by snail mail

To send a letter via snail mail the cheapest way possible, here’s what you need

How to send a letter via snail mail, by going to the post office (the cheapest way)

Step 1: Write the letter and print it out.

Some tools you could use to write the letter using your computer are include Microsoft Word, Google Docs, Sublime Text, TextEdit, Evernote (or any notes app) and more. Once written on your computer, print the letter out on the paper you got. If you’re using a pen, you can write on the paper directly.

Step 2: Write the mailing/recipient address and the return address on the envelope, on the closed side

The mailing address should go in the center of the closed side of the envelope. The return address should go in the top left. Postage information will go on the top right. The graphic below can help your orientation:

Step 3: Fold and stuff the letter in the envelope.

Step 4: Lick and close the envelope, then head to the post office to mail it.

If you already have stamps that you’re sure will work, you can affix the stamp to the top right of the closed side of the envelope, and drop it in a nearby mailbox. Otherwise, head over to the post office to weigh and buy postage. Once at the post office, you can head over to a postal worker for help, or you can use an automated kiosk.

How to send a letter via snail mail, using Mailform (the quick way) Scroll to the Top!

Check out our review on Lifehacker! https://lifehacker.com/mailform-will-print-and-mail-your-documents-for-three-b-1824268286. If you’re looking to send fast mail overnight, Mailform supports the USPS Overnight Service (via USPS Priority Mail Express). In addition, you can send via USPS Priority Mail for expedited, but less expensive service.

Mailform now also supports FedEx Standard Overnight service (as of February 2019).

If you’re interested in a greater amount of speed and bulk options our sister service SendOvernightMail enables you to print and Mail via Fedex (orders are shipped via Fedex Kinkos): using Fedex Overnight, Fedex 2 Day, Fedex Express Saver, Fedex Ground, and Fedex Ground Home Delivery. All Fedex and USPS Priority options come with delivery confirmation via email, and you’ll get a tracking number that you can independently use to verify that your documents were delivered. And email [email protected] with any questions, comments, suggestions or concerns.

Write a letter online and have it mailed

Postalytics has an online letter-writing tool for you that makes us the best choice when selecting an online mailing letter service. Use a single-page letter template for campaigns that need to convey your message concisely or our multi-page letter online template to send to those who want to receive more information about your brand. Customize your letter with your company information and the message you want to send. With only three clicks, you can send your snail mail digitally.

As you can see, Postalytics is the most practical service for sending letters online. It’s time-saving, easy to use, budget-friendly, and gets the job done quickly. There really is no doubt that Postalytics offers the best way to mail a letter online when you need to send a letter.

References:

https://www.wikihow.com/Mail-a-Letter
https://www.mailform.io/lp/send-letter-online
https://www.grammarly.com/blog/how-to-write-a-letter/
https://www.postalytics.com/tools/send-a-letter-online/